MARKETING IN PUBLIC PASSENGER TRANSPORT

Authors

Miloš Poliak

Keywords:

public, transport, marketing, demand, advertisement

Abstract

The contribution discusses the problems of maintaining passengers in public passenger transport. The first part is devoted to politics of structuring of travel documents. The contribution describes the benefits of time tickets for the carrier and for the passenger. A further possibilities of obtaining customers are discribed in the remaining part of the contribution.

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Published

2011-11-11

Issue

Vol. 6 No. 3 (2011)

Section

Articles

License

Copyright (c) 2020 Miloš Poliak

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

MARKETING IN PUBLIC PASSENGER TRANSPORT. (2011). Perner’s Contacts, 6(3), 320-325. https://ojs-demo.upce.cz/index.php/perner/article/view/877

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